Table of Contents SEO Service Plan:

Evaluation, Improvement, and Tracking

1.Initial Proposal

○ Overview of services, goals, and plan details.

2.Evaluation: SEO Audit

○ Keyword research, website check, and local SEO analysis.

3.Improvement: Boosting Online Presence

○ On-page optimization, technical fixes, local SEO, and content strategy.

4.Tracking: Monitoring & Adjusting

○ Regular reports, performance tracking, and ongoing optimization.

5.Goal: Top Local Ranking

○ Consistent effort, adapting to changes, and achieving high visibility.

SEO Service Plan: Evaluation, Improvement, and Tracking

Our goal is to help your business become one of the top 3 in local search results by

improving your online presence. This plan outlines what you can expect when we work

together.

1. Initial Proposal

Objective:

Explain the services, how it will help, and what the process looks like.

What You’ll Get:

● An overview of our SEO services and how we work.

● An evaluation of how your business currently shows up online.

● Clear goals and expected results (like higher rankings, more website visitors, and

more customers).

● A detailed plan, including a timeline and pricing.

2. Evaluation: Complete SEO Check-Up

Objective:

Find out where your business stands online, identify any issues, and create a custom

plan.

1. Keyword Research:

○ Find keywords and phrases your customers are searching for.

○ Look at what competitors are using to find new opportunities.

○ Choose keywords that fit your business goals.

2. Website Check:

○ Review how well your website works (speed, mobile-friendly, security).

○ Check SEO details (titles, descriptions, content quality).

○ Analyze your website’s links to see how credible it is.

3. Local SEO Review:

○ Look at how your business appears on Google My Business, Bing, and

other local directories.

○ Check how visible you are in local searches.

○ Review customer ratings and feedback.

What You’ll Get:

● A report showing your business’s strengths, weaknesses, and areas to improve.

● A list of top-priority actions to take.

4. Improvement: Boosting Your Online Presence

Objective:

Put strategies into action to improve your rankings, visibility, and overall online

performance.

Steps:

a. On-Page Optimization:

○ Use target keywords to improve your website content.

○ Update titles, descriptions, and headers to get more search engine

attention.

○ Improve links within your website for better navigation.

b. Technical SEO:

○ Fix technical issues (like broken links or slow pages).

○ Use special coding (schema markup) to help search engines understand

your content.

○ Make sure your website is fast and works well on mobile devices.

c. Local SEO:

○ Optimize your Google My Business profile with updated info, photos, and

keywords.

○ Get your business listed on trusted local directories.

○ Encourage and manage customer reviews to boost your local reputation.

d. Content Plan:

○ Create a schedule for new content that fits your SEO goals.

○ Develop engaging articles, blogs, or posts that attract more visitors.

○ Regularly update content to keep improving rankings.

What You’ll Get:

● Updates and fixes to your website, local profiles, and content.

● A content plan with a schedule for new posts.

● Regular progress updates.

5. Tracking: Keeping an Eye on Progress and Making Adjustments

Objective:

Track how well our strategies are working and make changes as needed to keep

improving.

a. Regular Reports:

○ Monthly updates on keyword rankings, website traffic, and overall

performance.

○ Show improvements in local visibility and search results.

○ Analyze what’s working best.

b. Performance Tracking:

○ Use tools like Google Analytics to monitor key stats.

○ Track how well you rank in local searches and how many visitors turn into customers.

○ Keep an eye on customer reviews and engagement.

c. Ongoing Adjustments:

○ Make changes to the plan based on what the data shows.

○ Continuously update content and keywords.

○ Fix any new technical issues that come up.

What You’ll Get:

● Monthly reports with key insights and recommendations.

● Continuous updates to keep your business growing.

● Regular check-ins to review progress and plan next steps.

5. Goal: Be a Top 3 Local Business

Objective:

Help your business reach the top 3 spots in local search results, gaining more visibility

and attracting more customers.

Steps:

a. Consistent Effort:

○ Keep improving based on data and feedback.

○ Make sure every part of the SEO plan stays on track.

b. Stay Updated:

○ Adapt to any changes in search engine rules and local search trends.

○ Adjust strategies to stay competitive.

Expected Outcome:

With regular check-ups, smart improvements, and ongoing adjustments, your business

will see a big boost in local visibility, more website traffic, and increased customer

engagement, helping you secure and keep a top local ranking.